Introduction to the CAN-SPAM Act The CAN-SPAM Act, short for the Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003, is a pivotal U.S. law that regulates commercial email practices. Enacted to combat the growing issue of spam, it establishes rules for sending commercial emails, mandates transparency, and gives recipients the right to […]
Category Archives: Deliverability and Compliance
The General Data Protection Regulation (GDPR) has fundamentally transformed how businesses collect, process, and protect personal data. Implemented on May 25, 2018, GDPR aims to safeguard the privacy rights of individuals within the European Union (EU). For businesses involved in email marketing, understanding and complying with GDPR is essential to avoid hefty fines and build […]
Email marketing remains one of the most powerful tools for businesses to engage with their audience, drive conversions, and build lasting relationships. However, achieving high email deliverability can be challenging, with various factors influencing whether your emails land in the inbox or the dreaded spam folder. In this comprehensive guide, we’ll explore top tips for […]